Let’s set the scene: you pass by an employee’s desk and notice their attention is not on the computer in front of them, but on the phone in their hand. This is a common occurrence throughout the day and as their manager, you presume that their productivity has taken a hit even if the quality of their work says otherwise.
What does it mean to have purpose? For one thing, it’s quite different from passion. Passion is about one’s personal interests, which can become one’s life work, but often manifests itself in hobbies. Purpose is about finding a cause bigger than the individual. It is the touchstone that reminds people why they do what they do and that what they do matters. At an organization, purpose is a lofty goal that typically takes a team to achieve. Roy Spence, one of the founders of Austin-based advertising giant GSD&M, defines purpose as losing yourself to something bigger.