President and COO Kate Sheffield had always made it her priority as a new manager to diffuse toxic workplace culture with positivity, inclusiveness, and appreciation. These methods led her to Preciate, and what Kate has been championing her entire career is finding technological legs in the Preciate app.
What does it mean to have purpose? For one thing, it’s quite different from passion. Passion is about one’s personal interests, which can become one’s life work, but often manifests itself in hobbies. Purpose is about finding a cause bigger than the individual. It is the touchstone that reminds people why they do what they do and that what they do matters. At an organization, purpose is a lofty goal that typically takes a team to achieve. Roy Spence, one of the founders of Austin-based advertising giant GSD&M, defines purpose as losing yourself to something bigger.