Recognition: The Secret Ingredient for Confidence and Ultimate Success

July 31, 2019 / by Lydia Stevens

Whether you're a business leader, a student, or a mid-level employee, you want to feel confident and to be successful. Generally, leaders are already confident and are trying to encourage their teams so they feel more self-assured. On the other hand, many individuals still grapple with a lack of self-confidence.

No matter who you are, understanding the connection between recognition and confidence will help you find success. 

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The importance of confidence and self-esteem stretches into nearly every aspect of life. From motivation to relationships, confidence gives us the jumpstart necessary for success. It allows us to continue pushing for growth even when faced with failure or rejection. To get up again, having faith in our value and worth.

Despite their significance, maintaining high levels of confidence and self-esteem is something that many people struggle with, especially the newest generation of employees, Gen Z. They're anxious from watching the never ending stream of horrific stories on the news, and they've grown up looking at images of people photoshopped to adhere to unrealistic beauty standards. It's no wonder people today have difficultly feeling good about themselves and the future.

The Recognition-Confidence Cycle

Sometimes, we can find ourselves in the more unfortunate version of the recognition-confidence cycle. Without a baseline of self-esteem, people will be more likely to be viewed as incompetent. For example, if an employee is starting a new job that requires more advanced skills, they might start out without much confidence in their ability to do the job. This lack of assuredness, however, is likely to affect how capable others see them as.

This phenomenon was first discovered in a social psychology experiment looking at actors' comments on both upcoming and past performances. The actors who made positive claims about their performance were generally viewed more favorably by audience members. In contrast, the self-deprecating actors who made negative comments about themselves and their acting job were also more disliked by the audience.

In addition to being disliked for self-deprecating behavior, people with low self-esteem have a hard time accepting recognition and praise. Even if someone does compliment them, there can be too much cognitive dissonance for them to truly accept and internalize anything positive about themselves.

It can be tough to get out of this cycle. You come in to a situation lacking confidence, and the very thing that would help build your self-worth the most - recognition - becomes even further out of reach.

At that point, it comes down to breaking out of the negative feedback loop and finding a way into the more positive version of the recognition-confidence cycle. One where confidence earns you recognition, which further strengthens your self-esteem.

Enter: the key to accepting compliments.

Positive Affirmations

When I was growing up and struggling to succeed at something, my dad always used to tell me "Just fake it till you make it." Though it didn't make much sense at first, he repeated it over and over until I began to understand what he meant. Sometimes, in order to find the most success, you just have to jump right in and pretend you know what you're doing. Sure, you'll make mistakes along the way, but you'll also be learning through those mistakes and making far more ground than you would sitting at home, waiting for the right time to arrive or for you to be "ready."

Similarly, telling yourself positive affirmations (even if you don't believe them at first) can be a powerful way to build your self-confidence over time. It takes interrupting negative thoughts like "I can't do that," or "They don't like me," with positive self-talk like "I am capable," and "People appreciate my presence."

Although this can feel strange at the beginning, our brains are extremely malleable. By thinking the same thing over and over, we are able to form entirely new neuronal pathways for thoughts to travel down. With consistent practice, negative thoughts about yourself can be replaced with positive ones, increasing your self-confidence.

Once a foundation of confidence has been established, the recognition and compliments will start rolling in. And we all know how good recognition is for motivation, happiness, and productivity.

Spread the Love

Although being self-assured is great in itself, the ultimate success is to also lift up everyone around you such that everyone feels appreciated, respected, and important. This may seem daunting at first, but there are a few key ways to help grow the self-esteem of those around you, whether you're in a business leadership role or not. Let's use Brian Tracy's "Three A's of Building Employee Self-Esteem and Self-Confidence" as a framework for understanding.

1. Appreciation

Taking the time to express gratitude towards someone is almost always a good idea. Not only does it feel good for the recipient, but gratitude has been shown to benefit the health of the giver as well.

Recognizing people after they do something favorable also reinforces the positive behavior, leading to further recognitions down the line when people know what to do to gain appreciation from those around them.

And, of course, appreciation builds confidence for the recipient. It is a way of saying "I see the value and worth you have as a human being in my life." If leaders and employees together set the expectation to have "an attitude of gratitude" in the office, more people will feel confident in their positions and therefore be comfortable spreading the love and appreciating others.

2. Approval

Similar to appreciation, approval refers to deliberate praise given to a recipient.

Specifically, however, approval given in public is the most impactful long term. The more detailed the account of the recipient's performance, the more likely it is that they will remember it and strive to achieve even more in the future.

3. Attention

Finally, focus on listening and being there for someone when they need you. Listening gives the signal to the speaker that what they have to say is important, which aids in self-confidence.


By simply letting people know how much they mean to us, we are able to make a huge difference in the way others see themselves. If we want to fight back against the epidemic of insecurity that plagues much of modern society (I'm looking at you, Gen Z), we can look to recognition as a way to uplift everyone, showing them the inherent value they hold. 


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Topics: Human Behavior

Lydia Stevens

Written by Lydia Stevens

Lydia is the Digital Marketing Manager at Preciate. A recent college graduate, she brings youthful Gen Z energy to the team while working towards our company vision of bringing the recognition and relationship-building experience to as many people as possible.